Search Engine Optimization
SEO is the most important requirement of a website, hence, it should not be ignored. Our SEO expert-team is going to implement all necessary techniques to improve your website’s SEO and bring it to the first page of organic search engines and consequently drive more organic traffic to your Website.
What we consider for a website’s SEO are categorized into three chapters.
1
Technical SEO Factors
Technical SEO is a very important step in the whole SEO process and focuses on preparing the website to be indexed and crawled efficiently.
SEO Reporting Platform
A few platforms such as Google Analytics inform stakeholders on how a website is performing in search engine results considering analytical data.
XML Sitemap
The XML sitemap is the table of contents of each website and must be submitted to search engines.
Robots.txt file
This file tells search engines how to crawl the websites.
Site Architecture
The better a website’s structure, the better the crawling and chances of higher ranking in the search engines.
Mobile-Friendly
Mobile SEO is the practice of optimizing your website for users on smartphones and tablets. We evaluate the website by Google’s mobile-friendly test.
Site and Page Speed
Nowadays, web pages need to load fast. Google considered page speed as a ranking factor since 2010. Loading times influence crawling.
SSL Certificate
Google once announced that having HTTPS will give a website a minor ranking boost.
Multi-language Websites
Websites with multiple languages need to inform search engines about the countries or languages they are trying to reach.
2
On-Page SEO Elements
On-page SEO is the process of optimizing each and every web page and thinking about how pages relate to each other considering the navigation of the websites. On-page refers to both the content and HTML source code of a page.
Content Quality
In CMS projects, content is the King and a website with brilliant content can become ever better with SEO. Google Panda, released in 2011, doesn’t recommend thin and low-quality content across the web.
Friendly URL
Naming URL that describes the page and contain keywords are very important for search engines.
Page Title and Meta Description
Search engines check the page title, the description of the page, the heading, and content.
Keyword Research
Keyword research is very necessary for each website when you want to be close to what users are trying to find in search engines.
Text Formation
Formatting a web page is based on some rules and regulations in SEO. Well formatted web pages will improve the search engine visibility.
Breadcrumb
Breadcrumbs help search engines to understand the site structure of the website.
Internal Links
Internal links help crawlers to discover the site structure and connections between pages.
3
Images
Images are very important for making a website much more beautiful and understandable for the users. But, if we want to improve the SEO, we have to consider some rules and limitations.
Optimize the File Size
As loading time is very important in indexing and consequently SEO, we find the best size for each image concerning the loading time and quality of the image.
Use Descriptive Alt Text
Search engines are able to understand an image with its alt tag (alternative text). Using natural text is better than some stuffing keywords for both search engines and visually impaired people.
Use Relevant File Name
By choosing the right name for an image, Google can understand what the image is about. Using keywords in the file name based on some simple rules will improve SEO of the page.
Serve Responsive Images
We know the srcset attribute on the <img>, so we care about the responsive images for different size screens and the speed of page-loading.
XML Image Sitemap
Through Google Image Sitemap, Google will receive metadata concerning all images on the website.
Include a Concise Caption
Captions can be crawled by search engines.